With nearly 1m users, typically aged in their mid-30s, a 50:50 male/female split and over 50% of new users coming from outside the US, virtual world Second Life is not to be dismissed lightly. Add in the fact that brands like the BBC, CNET, Adidas, Toyota and IBM are buying in to Second Life can you afford not to at least have a look at what all the fuss is about?
Daden has been active in Second Life since 2004, and the world only opened in 2003. This makes us ideally placed to help you understand Second Life, and the emergence of virtual-commerce.
For a start, download our briefing note on Second Life (PDF), and read on.
