We've just released a new monograph entitled "Virtual Worlds - A New Medium". This looks at how virtual worlds compare to other media, and considers whether virtual worlds are a mass medium. It also looks at the issue of whether such worlds are the "3D web" (they aren't), and how virtual worlds look when viewed through the lens of Marshall McLuhans media tetrads.
This monograph is the first of a pair which aim to place virtual worlds within a wider context. Whilst the focus of this paper s relatively short to medium term (5 - 20 years), the second monograph will take a far longer term view (50 - 100 years).
The monograph is available in PDF on our download page. Contact us for other formats.
