Read about our approaches to...
We are great believers in web delivered, web-native applications. The minute you install an application on a PC you face a whole variety of issues such as updating the code, having access to the PC when you need the application, integrating the application with other systems, developing a simple user interface and so on. With web-native applications the code stays on the server, the user can use any web connected PC, and ideally any web-connected device, updates are made just to the server and are then instantly available to all, and integration is easy through any of the available web services.
As a result all our applications are web-native and offered under an ASP (Application Service Provision) licence. We will of course produce locally hosted code if required, but it will always cost more.
We strongly believe that much of marketing, strategy and technology communications is over complicated - and as a result objectives are unclear and analysis can be poor. As a result we are great fans of havnig simple, rigourous models to guide analysis, communications and implementation. Models help clarify issues, order thinking, and ease communications. Rigorous models also obey the MECE principle - mutually exclusive, mutually exhaustive. This isn't though a case of trying to shoe-horn your company or your problem into a fixed model. Our models are primarily analysis tools to help us all understand and comunicate better. We can then work with you to develop specific solutions to your needs - and can even develop bespoke models for that too.
Standing above individual models are the meta-models - complete thought-maps for key business processes. Meta-models pose questions, and then if answers need developing, refining or communciating provide you with the models to complete the task. Meta-models put models in context.
Our model library currently has over 100 simple models which we are able to help you powerfully implement in support of your marketing, strategic and IT operations. Simple models - powerfully executed, that's Daden.
Read more about our model orientated approach.
At Daden we try and avoid having a trite set of copycat company values. Instead we've pulled together a list of things that we believe in - things we've learnt or read, or which just seem to us to be self-evident. We hope that they give you a flavour of our personality, and of who we are.
At Daden we believe:
- In creating. Despite being consultants we strongly believe that it is our responsibility to create new value, new ideas, new concepts.
- In contributing. Pro bono work is important to us and we play an active role in regional, business and sector organisations. We have chaired special interest groups at Intellect, sat on the Regional Development Agency's IT board, and founded First Tuesday Midlands.
- That every project should be a WOW project - see Tom Peters
- That the future is something we build, not travel to
- In being totally connected, except when we head off into the wilderness and the mountains
- In contributing to our business and social environment
- In creating a sustainable environment
- In doing something about the digital divide
- ...and in having fun
