Birmingham UK, 20th September 2012: Analysts now have the ability to explore and make sense of their data in 3D with the launch of Datascape – a 3D data visualisation application – by immersive environments specialists Daden Limited.
Data visualisation is a powerful method for analysing and presenting large quantities of information, and with the continued explosion of “big data” tools to help make better sense of data are a necessity. Over the last year Daden have been looking at how immersive spaces can be used to provide an alternative to the 2D tools which are so common today. The result is the launch of Datascape.
Datascape provides an easy to use, install and maintain immersive 3D environment in which users can visualise and interact with data from almost any source and from any domain including financial, political, technical, scientific, health and social media. Data can be imported from spreadsheets and databases or even taken from live feeds.
David Burden, Daden’s Managing Director said “Although we’d been experimenting with data in immersive spaces it wasn’t until we visualised Twitter activity during the Royal Wedding that we realised the potential of what we were doing for helping users make sense of any kind of data, not just social media.”
Datascape is built on the Unity game engine which enables the application to offer both 3D immersion and multi-user collaboration. The sense of immersion provides spatial cues which assist in maintaining orientation and identifying trends, patterns and anomalies within the data.
Users can map data to any plot feature, defining the shape, size, colour, image, orientation and position of each data point within the visualisation. They can then search and filter on that data, animate it, and plot multiple datasets at the same time. Datascape is designed to maximise human analysis by optimising the display of data, whether structured or unstructured, enabling the user to take up a wide variety of viewpoints from both inside and outside the data.
Soulla Stylianou, Daden’s Marketing Director added “Our goal is to create an interactive and versatile multi-user application to support analysis, not just a 3D version of a passive 2D graph”.
Datascape’s 3D environment enables a large volume of data to be displayed, whilst still giving access to individual data points and their rich data – which in the Pro version is over 65,000 points and over 10 dimensions of information.
“The best way to understand Datascape is to actually use it since it is so visual. We’ve demonstrated it to various groups using their own data and the feedback has been excellent. Datascape has enabled them to see their information in a whole new way – spotting anomalies, links and patterns that haven’t been obvious before. Datascape is a virtual world for your data.” ends David.
For the future Daden are looking at how to enable users to export their visualisations to the web, as well as making the basic tool available on mobile tablets and through a web browser. Industry specific editions are also being planned optimised for analysts in areas such as Security & Policing, Science, Finance and Business Intelligence and Social Media.
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Notes for Editors
About Daden: Daden Limited specialise in delivering innovative solutions in immersive learning, building visualisation, visual analytics and creating interactive virtual personalities (chatbots). Daden’s national and international clients range from the private sector to central and local government, education, public safety, health and with almost two dozen universities.
Founded in 2004 by David Burden, Daden are based at Birmingham Science Park Aston, in Birmingham UK and are members of Intellect, the IT Industry trade association based in London.
About Datascape: Datascape provides an easy to use, install and manage immersive 3D environment in which users can visualise and interact with data from almost any source, from financial Excel spreadsheets to live social media feeds. The 3D environment significantly increases the amount of information that can be sensibly displayed, and the sense of immersion provide spatial cues which assist in maintaining orientation and identifying trends, clusters and anomalies with the data. Datascape is designed to maximise human analysis by optimising the display of data, whether structured or unstructured, enabling the user to take up a wide variety of viewpoints from both inside and outside the data. Datascape is also available in a collaborative edition, which allows users to invite others into their data visualisation, so that analysis and communication can become a shared task. The net result is better understanding, analysis and decision making, and improved recall.
For more information:
Contact: Lucy Smallwood-Rose, Marketing Executive
Tel.: +44 (0) 121 250 5678