Before you do anything with virtual worlds you need to understand what they are, and what they mean. We have had over 10 years experience of using and building virtual worlds. This has given us a good understand of what such worlds are about, what works and what doesn't, and where they are going.
For us the bottom line is:
- Virtual worlds are a new medium
- Virtual worlds are all about social interaction
- Virtual worlds are not a mass-medium, but can be a container for mass-media, they are a meta-media
- Bring your own customers with you, don't depend on the in-world audience
- For now, the real money is in the real world
You can read more about our analysis of virtual worlds, look at our Virtual World gallery, read about how organisations can use Virtual Worlds, or download several white papers that we have written.
If you are interested in virtual worlds then we are more than happy to come along and give you an informal or formal breifing on them, including a demonstration of at least one world. We can also organise fuller "virtual safari" sessions to explore multiple worlds, and help you consider both what virtual worlds might mean for your business,a and what you need to do to integrate virtual worlds into your strategy. Just contact us to arrange a meeting.
